Children's physical activity (PA) levels are declining globally, harming physical and mental health. In Wales, only 51% of children aged 3-17 meet WHO PA guidelines and more than one in four children (aged 4-5 years) are overweight or obese, with rising rates post-pandemic.
Cardiff and Vale University Health Board saw increased cases of foot pain in young children due to inactivity. In response, an innovative digital solution was developed, turning podiatry exercises into interactive animations. The aim, aligned to the Duty of Quality standards was to create daily movement opportunities for 300 children (4-6 years) in Cardiff and Vale classrooms within six months.
Project leads from public health and podiatry collaborated to develop a service improvement product, securing funding through the health board's prevention and early years initiative and partnering with local private animators to create a branded animation incorporating podiatry exercises and interactive characters.
Through the Improving Quality Together (IQT) framework and using the Plan Do Study Act (PDSA) model, the team engaged NHS clinical and non-clinical staff, local authority education colleagues, and schools throughout the project. Stakeholder meetings were held at each stage to ensure the product’s quality, consistency, and timely creation and piloting. The piloting of QuickChange took place between November 2022 and February 2023.